If you’re feeling stretched thin trying to post everywhere, run ads on every platform, and test every new trend—this one’s for you. The truth is, most of your results are coming from a small percentage of your efforts. That’s the 80/20 Rule in action.
What the 80/20 Rule Means in Marketing
In simple terms: 80% of your results come from 20% of your actions.
Maybe 2 of your 10 ad campaigns are driving most of your sales, or one type of social post is pulling all the engagement. The goal? Find that 20% and double down.
How to Identify Your 20%
- Audit your campaigns – Look at your ads, posts, and emails from the last 90 days. Which ones brought in the most leads or sales?
- Check the data, not your gut – Sometimes what feels like it’s working isn’t the real moneymaker.
- Look for patterns – Is there a specific audience, creative style, or platform outperforming the rest?
How to Act on It
- Double the budget on your top-performing ads.
- Repurpose your best organic content into different formats (Reels into TikToks, email snippets into posts).
- Cut the dead weight—stop spending time on the stuff that’s not moving the needle.
The Bonus Benefit
Not only will this make you more money, it’ll free up time and resources so you can focus on experimenting with new ideas without burning out.
Bottom line: Stop trying to win everywhere at once. Find your 20% and make it unstoppable.
