Meta Just Dropped New Advantage+ Updates—Here’s Why You Should Care
If you’ve been running ads on Facebook or Instagram lately, you’ve probably seen the little “Advantage+” tag popping up all over Ads Manager. Meta’s been quietly rolling out new AI-powered tools that can make your campaigns run smoother, smarter, and (hopefully) more profitable.
The latest update? Advantage+ now works across even more campaign types—sales, leads, shopping ads—you name it. The platform’s AI will handle audience targeting, creative testing, and budget allocation for you. That means less time clicking around in Ads Manager and more time focusing on strategy.
What’s Actually New?
- “Advantage+ On” badge – When you’re setting up campaigns, you’ll see this tag so you know automation is running.
- Opportunity Score – Meta now gives your campaigns a score (0–100) and tells you exactly what to tweak for better results. Early tests are showing a ~5% drop in cost per result just from following these suggestions.
Why This Matters for You
I know, AI “fixing” your ads can sound like a sales pitch. But here’s the truth—when you feed Meta good data (clean email lists, quality product catalogs, strong creative), these tools can work really well.
- You don’t have to babysit budgets or swap creatives every few days.
- The AI learns faster, which means it can scale campaigns sooner.
- It evens the playing field a bit—small brands can compete with big spenders if their creative and targeting are dialed in.
How to Use It Without Wasting Money
- Turn it on – In campaign setup, look for the Advantage+ toggle and the “Advantage+ On” badge.
- Actually read the Opportunity Score tips – Meta isn’t perfect, but the suggestions here can lead to quick wins.
- Feed it well – This is huge. If your creative is bad or your targeting list is messy, automation just speeds up poor results.
Bottom line: Advantage+ isn’t magic—but it’s a legit way to get better performance with less hands-on tweaking. Use it, watch it, and let the data tell you if it’s making you money.
