If you’re feeling stretched thin trying to post everywhere, run ads on every platform, and test every new trend—this one’s for you. The truth is, most of your results are coming from a small percentage of your efforts. That’s the 80/20 Rule in action.

So, you’ve heard the buzz about TikTok Shop—but with all the noise, is it really worth your time and cash? Short answer: maybe, especially if you can play it smart.

If you’ve been running ads on Facebook or Instagram lately, you’ve probably seen the little “Advantage+” tag popping up all over Ads Manager. Meta’s been quietly rolling out new AI-powered tools that can make your campaigns run smoother, smarter, and (hopefully) more profitable.